Unplug To Plug In
The Heartland Camps promotional campaign, targeting youth groups in Mid West America, was created to make each individual in a youth group feel personally welcomed and engaged with
Heartland Camp, regardless of whether they’ve set foot on the campgrounds before. Authentic interactions via personalized packages, and user interfaces support the idea that campers will
feel personally engaged with and excited by the prospect of attending Heartland.
Photography Credits | Alison Lorei, Scott Warfel, Catherine Norwood, & Micah Olze